Web 2.0 Breaches the Corporate Firewall!

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Well Maybe,Following onmy post on how Social Networking might be the next thing for inside corporations now Facebook has joined the game… and named a number (10) of customer who will work in their Beta of a corporate social networking system. Its an impressive list, including: Accenture, Amazon, Apple, EA, Gap, Intel, Intuit, Microsoft, Pepsi, PWC and Teach for America.Wow! That shows just how Facebook can get in front of some Corporate America’s biggest names. But you have to wonder what value they bring? Most of the large corporations I’ve worked with have bulletin board systems for corporate interactions. Now Facebook has always been the less insane version of MySpace. But you have to wonder if Corporate America is ready for a corporate social networking system – the hierarchies of most corporate environments wouldn’t necessarily lend themselves to creating a dynamic community (ala social networks.)I think its a race to the middle – Will LinkedIn get there first? will Facebook? Both would have to signifigantly change their interface and their structures to get onto this side of the firewall.. I think LinkedIn has an edge in this case – but their push into providing career opportunities may block them.Comparing those who are directly competitive to Facebook in this space (see my earlier post) is hard, but one comes to mind: Visible Path which recently raised $16 Million and faces alot of up hill battles for both mind-share and marquis customers. Now in a money comparison Facebook wins: they raised $25 million a few weeks ago and have rumored revenue numbers of $35-50 Million in Revenue this year. In other words they are a going concern… and most people on social networking sites are either on Facebook or MySpaceDon Dodge has an excellent assessment on this & beat to the punch by posting this during the day (evil guy – some of us have to work!) Essentially he agrees with me that this is going to be a hard sell internally… its an interesting new dynamic in web2.0.

The Author

Hi. My name is Matt Roberts, you can find me at www.mattroberts.com.

1 Comment

  1. Christopher Salazar says

    This addition by facebook is really interesting. Yet, one has to question whether or not the college generation will embrace this change. I doubt college students would want their pictures from parties available to a potential employee. In addition, since LinkedIn already exists, will corporate want to make the transition to Facebook? What will they offer that LinkedIn does not? I would love to hear your thoughts! Please visit me here: http://ebizz.wordpress.com/2006/04/28/facebook-moving-to-the-business-opshere/THANKS!

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