Old Media vs. the DVR…

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Have a Tivo?Well don’t fast forward or we’ll take your FF (Fast Forward) button away. That is what ABC President of Advertising Sales Mike Shaw wants to do….The truth is he’s trying to protect his advertising stream, of course – not through new revenue streams but… by trying to cajole DVR manufacturers (and the cable resellers) into pretending a major feature from 1977 is eliminated.The DVR spin on why a feature from the age of VCR’s should be eliminated comes from the major advertising dilemmaThis was a particularly conetntious issues which the Nielsen Ratings people waded into.Other Statistics show that advertising on DVR do work – even when they fast forward through them (see here for link.)So I doubt this has any legs (yet.)read more | digg story

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Hi. My name is Matt Roberts, you can find me at www.mattroberts.com.

2 Comments

  1. » Nielsen Unveils DVR Stats - Time To Rethink The 30 Second AdDavis Freeberg’s Digital Connection says

    […] Last year though, things didn’t go as smoothly as planned. Issues like DVR usage and streaming internet video started to creep into the negotiations. The marketing agencies demanded that they only pay for live viewers and the studios tried to convince them that DVRs were somehow actually good for them. […]

  2. Zatz Not Funny!»Blog Archive » Nielsen Unveils DVR Stats - Time To Rethink The 30 Second Ad says

    […] Last year though, things didn???t go as smoothly as planned. Issues like DVR usage and streaming internet video started to creep into the negotiations. The marketing agencies demanded that they only pay for live viewers and the studios tried to convince them that DVRs were somehow actually good for them. […]

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